Frequently Asked Questions
While independent sales is very common in many industries it is relatively new in
the residential solar industry. Below are some of the more commonly asked
questions and the corresponding answers. If your question(s) is not answered here
please don't hesitate to contact us.
1. How does it work?
A. Referral Solar provides all the tools and services necessary for a solar 2. What financing tools are available?
sale and installation. Sales agents provide their own leads and closing
skills to build their own independent sales business.
A. Referral Solar provides best in class competitive sales tools to its 3. What does Referral Solar provide?
agents that include Leases, Power Purchase Agreements (PPA's) and
cash financing options that are competitive with 3rd party ownership
options. Terms and credit requirements vary by product but are
guaranteed to be competitive with market-leading products.
A. Sales tools, marketing support, "down-stream installation functions",
small business consulting tools and sales best practices forums
1. Sales tools include: bidding software, finance products, sales 4. How do sales agents get paid?
2. Marketing support includes: branded identification, templates for
all communication (business cards, sales flyers, door hangers, etc.)
artwork for events (tents, banners, etc.)
3. "Down-stream installation functions" include: audit, design,
permitting, materials acquisition, installation, inspection, financing
integration and long-term operation and maintenance.
4. Small business consulting tools include: business organization filing,
accounting system recommendations, forecasting tools and general
small business management
5. Sales best-practice forums include: generating leads, qualifying
techniques, closing techniques, generating referrals, working referral
A. Sales agents are paid a straight percentage of the total commission 5. What are the key points of the agreement?
value for the systems they sell. These payments are lower for smaller
systems and higher for larger systems with no cap. Payments are
distributed on a "pay on pay" basis net 15 days.
a. Integrity, honesty and a commitment to excellence
b. High standards of customer service
d. One year commitment
e. Minimum of 12 deals per quarter
6. Does Referral Solar provide leads?
A. Referral Solar does not commit to providing leads for its sales agents. 7. Who does all the other (audit, design, install, etc.) work?
Larger-than-industry-standard commissions are paid to sales agents
because savings from the lack of marketing programs are passed on to
the sales agents. Sales agents can spend their own money on marketing
as they see fit, and be able to afford it. Referral Solar doesn't intend to
compete with the industry leaders on their terms. Referral Solar exploits
the "big company's" weaknesses to build a company that rewards its
employees. A big part of Referral Solar's business model is that we
DON"T advertise, we rely on word-of-mouth to build our business.
A. Referral Solar partners with best-in-class local installers to complete 8. Can sales agents hire staff and other agents?
the on-site work for homeowners. These partners are identified up-
front. Introductions with the partners are made with sales agents and on-
going relationships are encouraged. Materials and financing are provided
by network partners as well.
A. Referral Solar encourages its sales agents to build a business. This
includes lead generation activities and administrative support. At this
time Referral Solar does not allow the hiring of sub-agents with a region.
Respond to the email@example.com email with a copy of your
resume and be prepared to provide the name of your company, tax ID number (EIN)
as well as all relevant contact information.